ABOUT MR NICE GUY

Every great story starts with a vision, and ours began with a group of brothers who believed that “being nice” wasn’t just good manners, it was good business. From humble beginnings, they set out to create something special: a place where everyone could find “a bit of everything nice.”

What started as a small local shop quickly grew into a household name in the British Virgin Islands. Through hard work, family unity, and a genuine love for people, the brothers turned their dream into Mr Nice Guy, a brand that stands for trust, community, and good vibes all around.

Over the years, the brothers built more than just stores, they built connections. Their laughter filled the aisles, their friendly faces became familiar to generations, and their catchphrases became part of the island’s everyday life.

Everyone knew the saying:
“Bad people go to hell, nice people go to Mr Nice Guy.”
It wasn’t just a joke, it was a promise. A promise that Mr Nice Guy would always be a place for good people, good service, and good times.

From day one, the mission has stayed the same:

keep it real, keep it local, and keep it nice.

With a growing range of products and a loyal community behind them, the legacy continues, built on family, fueled by passion, and remembered for the smiles it brings.

At Mr Nice Guy, we’re more than a name, we’re a family story that keeps on giving.